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Washable Air Filter Increases Acceleration and Horsepower, Saves Money

High Performance FRAMŽ AirHog? Air Filter Eats Air like a Pig

Consumers who own sports cars, muscle cars, light trucks and SUVs can now save money while maintaining optimum engine performance by using a washable air filter that?s designed to last the life of their vehicle. FRAMŽ, a leader in filtration products for more than 70 years, has introduced a high performance air filter called FRAMŽ AirHog? ? a rugged washable and reusable air filter that helps improve engine airflow and increase vehicle horsepower.

Unlike disposable air filters made with paper, the FRAM AirHog filter media is comprised of a quadruple layer of precision weaved cotton gauze. Held in place with a screen-back mesh, this construction allows the engine to ?hog? all the available air. The increased airflow can result in greater horsepower and acceleration for better vehicle performance.

FRAM research confirmed that with the number of passenger cars, minivans, SUVs and light-duty trucks on the road today, the demand for this type of air filter is significant.

?Many people interviewed during our market research said they would consider purchasing the FRAMŽ AirHog? air filter due to its lifetime value and performance characteristics,? said Brian Holliday, Vice President of FRAM.One FRAM AirHog air filter is equal to 20 disposable filters or 250,000 miles, which means costs savings of more than $200 in regularly scheduled filter changes over the life of a vehicle. ?It virtually won?t break down,? said Holliday. ?Motorists simply check it once a year and use the FRAM AirHog Air Filter Cleaner if it needs cleaning. Before re-installing the filter, FRAM AirHog Air Filter Oil should be applied to improve the efficient filtering of contaminants.?